Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the Special leads details: what exactly is ABM, and how can it be beneficial to your organization? In a nutshell, ABM is about focus. Let’s explore… Account-based marketing is an (awesome) marketing approach in which your efforts Special leads and resources are focused on the accounts that are most likely to generate revenue or garner other strategic significance. For the past year, a number of customers have implemented real-time personalization technology to execute
ABM and have seen great results: increases in both revenue and Special leads ROI. One customer’s experience in particular is shared later in this post. The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. 3 Steps to Implementing Account-Based Marketing Instead of a marketing approach that attempts Special leads to reach and engage everyone, with ABM, marketers can Special leads pinpoint their efforts on the accounts that will most likely give the best return.
This entails reversing the typical order of the lead generation process: instead Special leads of generating many leads and then trying to qualify them, you’re simply defining ideal accounts and generating qualified leads within those accounts. Most often, these accounts are ones that are easier to sell to, have agreed to pay higher prices, or carry other advantages such as a recognizable brand Special leads name. To jumpstart your ABM efforts, and better align your marketing and sales, be sure to follow these three steps: Step 1: Define Your Key Target Account As marketers, we’re accustomed to first generating leads and then qualifying them.