The keys to success are careful targeting, planning and monitoring. Done right, trade shows are a lot of work, but reap a lot of rewards.8) LinkedIn When it comes to networking, trade shows are an effective offline technique. But you can achieve many of the same goals in the online space with LinkedIn. As the premier social network for professional services, it's a rich source of influential and engaged business contacts. Other social media like Twitter are also helpful, but LinkedIn really
the top of the social media food chain for of targeted professional service communities. Join the Professional Services Executive Forum Group employee email list on LinkedIn LinkedIn recently focused on improving its 'Groups' feature - where thinkers from across industries discuss the issues impacting their business today.
For companies that aren't yet using LinkedIn, it's easy to get started . But simply having a passive presence will not bring major benefits. You need to develop good individual profiles for your key team members, have a strong page, and actively engage in relevant groups .An active social media presence also goes hand-in-hand with your blogging and SEO efforts. Sharing valuable content is the currency of social media. It will attract web traffic and increase SEO impact through the links