Mental triggers are not new to marketing. Ever since people discovered that they can influence others by appealing to certain needs and desires, savvy influencers have successfully seeded their messages with these trigger words to get people to act in a certain way. Great orators have stirred the emotions of their audiences, calling on them to support causes, go to war and pay additional taxes. All in all, this media represents an ideal venue when it comes to customer interaction.
The workings of the human mind are complex and not entirely known, but there are things about our conscious thought processes and Phone Number List subconscious inclinations that we have been able to understand and effectively exploit. We know, for example, that the human mind can be selective about what it consciously responds to, and has the ability to disregard all the other stimuli that simultaneously and constantly bombard it, especially if the mind considers these stimuli not directly relevant.
This is a survival mechanism that keeps us from going insane. The mind needs to be tuned in to a specific stimulus for it to respond. The role of triggers is to switch the mind on to these stimuli. Mental triggers scan incoming stimuli and evaluate if there is anything that is of interest to the mind. If, for example, a person is into dogs, any message that has something to do with dogs alerts the mind so that the person tunes in on the message.