Trademarks act to identify the source of a particular good or service. To be effective and drive sales, they generally must be visible to a India WhatsApp Number List certain segment of consumers. On the Internet, that "visibility" may be achieved through several marketing and search engine optimization techniques. The following discusses various ways in which unscrupulous infringes India WhatsApp Number List trade off the trademarks, trade names, and goodwill of trademark owners.Domain Names - Certain usage of trademarks or confusingly similar variations as domain names may constitute trademark infringement. In addition to the remedies available against cyber squatters under the Unflattering Consumer Protection Act (AC PA), 15 U.S.C. Section 1125(d), a trademark owner may India WhatsApp Number List file suit in state or federal court.
Monitoring domain name registrations is an effective India WhatsApp Number List initial step in averting infringement. Trademarks, trademarks plus additional verbiage, and obvious typos (known as "typo squatting") should be considered in a monitoring program.Meta Tags and Source Code - Sophisticated infringes will insert trademarks into the source code of a website to attract consumers to the site when entering search engine queries for the trademarks. These tactics India WhatsApp Number List include meta tags, title tags (located at the top of the page and usually displayed at the top of the browser window), and header tags (code associated with key text on the website page). Portions of the source code can be viewed by selecting "Show Source Code" or similar options India WhatsApp Number List depending on how what browser is used.
Along with website copy, usage of trademarks in source India WhatsApp Number List code is likely a reason why a web page shows high in organic search engine results. Website Copy - The actual text on websites is one of the more obvious ways to infringe a trademark and works well for search engine optimization. This type of infringing trademark usage can India WhatsApp Number List typically be found by using a find search of the website page(s).Keyword Advertising - Trademark infringement in keyword advertising also known as "pay-per-click" advertising is one of the most insidious due to the effect it has on some trademark owners. In keyword advertising, someone bids on a particular keyword or phrase entered by the public India WhatsApp Number List into a search engine.