It is understood that this is the version 8.0.21 interface of WeChat Android being tested. During this period, WeChat has successively released beta versions of Android and iOS, and updated and adjusted both the official account and video account.
What impact will this revision have Buy email list on creators in the WeChat ecosystem? We reviewed more than ten WeChat update details in one go, hoping to provide you with some reference.
1. The official account homepage has been revised, and the tweet header image has become smaller
The new version of WeChat Android has greatly optimized the official account homepage.
The first is the new authentication subject information under the official account avatar and name, and the authentication logo and authentication identity will be displayed.
Secondly, the "message", "video number", and "service" tabs that were originally divided into three columns in one row were reduced and placed on the left side . In the message page, the push time is also moved from the center to the left, and the push content is changed from "1 large picture + n small pictures" to all small pictures.
Such changes make Toutiao lose its eye-catching large cover, and the number of displayed headline words is also reduced. At first glance, it is not significantly different from other news. The information displayed is denser and more efficient, but some operators worry that it may affect the The opening rate of headlines has led to a decline in headline reading traffic.
However, this has no effect on the video content, and the cover is still displayed as a large image. Moreover, the changes are limited to the graphic messages on the official account homepage. In the subscription account information flow, the headline is still the cover of the big picture.
At the same time, in the new version of WeChat iOS, the number of reads and likes has been added to the headline push cover of the official account homepage in addition to the number of friends read.
After the update, users and creators can directly see the dissemination data of Toutiao in the information flow without pulling to the end of the article.