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西法特西法特
Aug 02, 2022
In Travel Forum
Genefa Murphy is CMO of Five9 – a cloud-based contact centre solution. I recently chatted with Genefa to find out more about her role, Five9, and the impact of AI on customer service. Tell us about your role… what does a typical day look like? Leading marketing provides an opportunity to address all aspects of the business and technology domain, and as a CMO, no two days are the same. I can go from the super tactical to the strategic in the space of a day and from data to design in the space of a few hours. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. I normally start my day super early in the morning to give myself time to think and tackle things which require more creative “free time,” such as messaging or strategy, then as the morning meetings start, I will start to dive into a variety of topics: How is the team doing on their goals and commitments to the business? What do the numbers look like? How is the budget holding? Where do we need to focus more or less? How can I get buy-in from our other stakeholders across the business for marketing projects and investments? – to name but a few. I can also safely say that every day almost without fail I get an email or a slack notification from someone in the company who has a great ‘marketing idea’, and to be honest, I love that. It shows people care, they want to engage with me and my team and normally the ideas can spur some great thinking from the collective group, and that just makes us all better.
Five9’s Genefa Murphy on the role of the contact centre, IVAs and AI
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